Manager of Data & Insights, Marketing and Customer Analytics
Company: Moneygram
Location: Wylie
Posted on: January 8, 2021
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Job Description:
Job Summary The Manager of Marketing and Customer Analytics will
lead a team of analysts and will be responsible for partnering
cross functionally to provide relevant and actionable data insights
to help drive customer acquisition and engagement through
innovative solutions. This role will enable online acquisition
strategy by using web and app analytics to develop successful
targeted marketing campaigns and identify customer friction points.
Other responsibilities will include partnering with the Chief
Customer Officer and marketing stakeholders to develop marketing
campaigns, measure success criteria and report on lessons
learned/ROI so that learnings can be scaled appropriately. The role
will also include leading customer data science practices,
including creating segmentation, churn and marketing models to
provide predictive insights. The tasks will include but are not
limited to directing analyses, defining KPIs, guiding
methodologies/designing experiments, and directing the creation of
marketing science models to help answer key business questions. The
incumbent must be hands-on, results driven, collaborative and able
to succinctly articulate insights with stakeholders. The candidate
will ensure the business understands the effects of marketing spend
and channels on customers. Primary Responsibilities --- Build, lead
and grow an outstanding consultative " Marketing & Customer
Analytics" team that can provide end to end analytics in areas of
web and app analytics, marketing & customer insights generation,
and Marketing Science.--- Be a thought partner to digital marketing
by surfacing opportunities and providing thought leadership in
improving marketing ROI and communicate insights using compelling,
easy to understand presentations--- Guide team in developing
marketing measurement excellence through better tracking, design of
incrementality tests, and rigor in analysis of results--- Direct
development of deployable marketing science models for
segmentation, churn, elasticity, response and marketing
effectiveness--- Build out app and web analytics in areas across
tagging, tracking, KPI building and analysis leading to an
integrated consumer view that can drive throughput--- Lead by
example to build a culture of accountability and rigor to
substantiate proven business impact; provide guidance to other
analysts on the team; bring high energy and enthusiasm to the team.
Education Minimum Required: --- Bachelor's Degree in Engineering,
Math, Computer Science, Operations Research, Statistics and other
related degrees Preferred: --- Masters in Engineering, Information
Science, Math, Computer Science, Operations Research, Statistics
and other related degrees or MBA Experience --- Experience managing
digital analytics and marketing analytics teams--- Strong app and
web analytics experience around understanding customer funnels and
friction--- Strong technical and quantitative background with
outstanding analytical skills and the ability to synthesize
situations for corresponding solutions, options and action plans to
impact efficiency, and improvements to the business--- In-depth
knowledge in at least one of the tools: SQL, Python, R--- In-depth
knowledge of Google Analytics or Adobe Analytics--- Experience in
either directing or using segmentation and churn models--- Ability
to establish strong partnerships within different levels in the
organization while adjusting communication as necessary to the
specified audience--- Data analysis, interpretation and the
presentation of credible, business-focused recommendations---
Ability to take initiative and manage deadlines and handle multiple
priorities simultaneously with minimal supervision--- Ability to
work with engineering teams and define tracking requirements---
Strong visualization skills--- Excellent problem-solving skills---
Experience using BiqQuery, Google Cloud Platform a plus.
Keywords: Moneygram, Wylie , Manager of Data & Insights, Marketing and Customer Analytics, Advertising , Wylie, Texas
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